B&M Quickshifts at Graham Goode Racing

Eibach UK announced their appointment of Graham Goode Racing (GGR) as UK and European distributor for all B&M Shifter and transmission products as the 2007 SEMS show in Las Vegas. The move sees GGR taking the exclusive rights on over 200 products lines for the UK market, with effect from January 1st 2008. The deal also gives them access to a wider European clientele. The decision to appoint a distributor is part of Eibach's clear strategy to re-focus the business emphasis on their core suspension, alignment and wheel-spacer product ranges.
"We are delighted to be representing B&M in these markets" enthused GGR's Business Development Manager, Glenn Hardy.
"We have been retailing the product for many years now and have been extremely impressed with the quality, ease of fit and standard of engineering. They sit extremely well alongside our existing product poftfolio."

With B&M already being one of America's leading component brands, and a strong following in Europe, GGR see an evolution of the range as their future priority. "We're keen to build on the current, strong product range." explained Hardy. "Naturally we are keen to research and develop more European fitments and supplement this with dedicated point-of-sale and marketing solutions to support the dealers and inform the end-user."

As well as a dedicated website, GGR will also be supporting the product with a carefully coordinated advertising and live event programme which will start in the new year. But for those wondering what the first new product release will be, GGR seem as keen to listen as they are to promote. "Talk to us!" encourages Hardy. "We're actively encouraging dialogue from our dealers - and from drivers. If there's a product oppurtunity out there that we're not offering, i'll be glad to hear from you!"